The Brief

Crucial Colour turned 18 years old and wanted a campaign to celebrate their coming of age! Following on from marketing research it was apparent that they were always commended on the unique personality and experience of their staff.

The Results

We wanted to represent the personality, character and approachability of the company and so created a film poster parody series following on from a ‘team-building’ photo shoot. The campaign not only centred around the staff but were printed as A2 posters which showed the quality of their service to it’s fullest. The poster series was sent out in a staged campaign.

“Crucial Colour have been working with Door 22 since they began trading in 2002. We have undertaken several projects together and just love them and their creativity. They seem to understand our company’’s soul. So much so, that we just let them get on as they clearly know best! A delightful company to deal with in all respects.”
David Cole, Crucial Colour

Key Services
Branding

Advertising Campaign

Exhibition Graphics