The Brief

Farnborough International Airshow is the biggest, most internationally attended aerospace event in the world. The brief was to produce a visually impactful advertising campaign to promote the weekend family focused part of the show.

The Results

Our creative concepts and interpretation of the brief flew past some larger London agencies in the tender process and we produced a campaign celebrating the 60th Anniversary of the airshow incorporating subtle references to historic aviation uniform and aircraft. Organising a photoshoot, the result was a bright and eye-catching campaign that emphasised the vast amount of activities and fun that was to be had at the Farnborough Airshow. The campaign was rolled out onto posters, billboards, local press adverts, tube and taxi advertising as well as email marketing, which gave Farnborough a much greater increase in ticket sales.

Farnborough International Ltd, engaged Door 22 as their creative advertising agency for the 2008 public airshow campaign in January 2008. Pitching against top London agencies, Door 22 outshone competitors, offering a cost effective and innovative concept. Response to the campaign has been outstanding, seeing ticket sales a month ahead of sales from the same time in the selling cycle last airshow.
Marketing Manager – Farnborough Airshow

Key Services
Photography

Advertising Campaign

Print Management

Email Marketing