The Brief

The Digibook is a revolutionary evolution in publishing, the next generation of MP3 players, preloaded with 6 hours of spoken word designed specifically for the publishing industry. As a new venture, the brief was to create a physical concept to accompany a face-to-face meeting. It had to be thought-provoking, clever and memorable to represent the product as a leave-behind after the sales pitch meeting.

The Results

The leave-behind sales aid we designed was taking the concept of the Digibook back to it’s basic form. Designing a bespoke book-jacket we hand-finished 30 books with Digibook book-jackets and fixed the headphones into the top of the book and wrapped them to package the unique sales-aid. It enabled the entrepreneurs the chance to concisely describe their pitch and helped them secure ongoing communications directly with decision makers.

Key Services
Conceptualisation

Book Jacket Design