The Brief

In existence for over 100 years, The Royal African Society needed to update its brand. The same logo had been used for a number of generations and with the original artwork lost, its identity had deteriorated in clarity.

The Results

The re-brand enabled the organisation to reposition itself as the primary African organisation in Britain, promoting Africa’s cause. The re-brand was confident and authoritative and communicated it’s very disparate roles, which include research, journalism, education and parliamentary representation.

Key Services
Brand Management

Membership Material

Print Management

Events Invitations

Stationery

Signage